Law Firms Are Looking at Reddit the Wrong Way
The real opportunity is not dropping links into legal threads. It is understanding how prospective clients describe legal problems before they know what to search for.
Writing and research
My work across legal content, search, AI discovery, and the LegalSERP ecosystem.
This hub brings together articles published here, LegalSERP Content Agency research, Medium essays, LinkedIn writing, and future LegalSERP platform resources.
How Legal Clients Search for Help Across Google, AI, Reddit, Reviews and Referrals
A research-led framework for how U.S. legal clients move from problem recognition to provider discovery, verification and contact across search, AI, Reddit, reviews and referrals.
GEO for Law Firms in 2027: What U.S. Firms Should Actually Prioritize for AI Search
What U.S. law firms should actually prioritize for GEO and AI search going into 2027, based on current evidence rather than speculative tactics.
The Missing H in Legal Content: Helpfulness Across SEO, AEO and GEO
Why law firm content can rank, appear in AI answers and still fail the prospective client it was meant to help. Your law firm can win the keyword and still lose the prospective client. A page may rank prominently, satisfy the technical SEO checklist and use…