A clearer view of where existing content is failing prospective clients
Content audits
Find the content problems that rankings and word counts do not explain.
I manually review how legal content serves the prospective client, supports search and AI discovery, connects related information, and reflects the firm's real authority.
The problem
A site can have hundreds of pages and still leave its highest-value questions unanswered.
Traditional content audits often stop at titles, word counts, keywords, and technical flags. Those signals matter, but they do not tell you whether someone with an actual legal problem can understand the page, recognize the next step, or find the deeper information they need.
My role is to connect the audience problem, legal context, search behavior, information architecture, and commercial objective before execution begins.
What the engagement can include
Strategy built around the actual content problem.
- 01
Manual review of representative practice-area, jurisdiction, resource, and conversion pages
- 02
Content-gap identification based on real client questions and decision-stage needs
- 03
Review of clarity, topical depth, differentiation, jurisdictional context, freshness, and internal pathways
- 04
Prioritized findings with evidence, recommendations, and likely business impact
- 05
A practical roadmap for refreshes, new pages, consolidation, or deeper research
What the work is designed to improve
Better decisions before more content.
Prioritized opportunities instead of an undifferentiated list of SEO issues
Stronger decisions about what to refresh, retain, consolidate, or create
Evidence that can support internal planning, agency briefs, and future content investment
Need this kind of support?