A clearer publishing roadmap based on business priority rather than content volume
Legal content strategy
Build the content system before you multiply the pages.
I help legal teams decide what should exist, how pages should relate, which opportunities deserve priority, and how the architecture should support search visibility and client decisions.
The problem
More content does not solve a weak content architecture.
Legal websites often accumulate pages by keyword, practice area, location, campaign, or stakeholder request. Without a clear hierarchy, those pages begin competing, repeating one another, or leaving important client questions unanswered.
My role is to connect the audience problem, legal context, search behavior, information architecture, and commercial objective before execution begins.
What the engagement can include
Strategy built around the actual content problem.
- 01
Content opportunity mapping across priority services, jurisdictions, and client questions
- 02
Page hierarchy and information architecture for practice areas, locations, and supporting resources
- 03
Search-intent and client-decision mapping before page production begins
- 04
Content briefs that define the page purpose, audience, legal context, sources, structure, and conversion role
- 05
Internal-link and topic-relationship recommendations that connect individual pages into a coherent system
What the work is designed to improve
Better decisions before more content.
Less duplication among service, location, and informational pages
Stronger alignment between search demand, legal topics, and client decisions
A content system that can scale without losing structure or purpose
Need this kind of support?