A more defensible search and AI discovery strategy
Search and AI discovery
Optimize for modern discovery without abandoning what search still requires.
I help legal teams connect SEO fundamentals with answer visibility, generative retrieval, entity clarity, source integrity, and the client journey behind the query.
The problem
The AI search conversation has created more tactics than evidence.
Legal marketers now face claims about schema, citations, LLM optimization, zero-click behavior, entity authority, and AI visibility alongside the familiar requirements of crawlability, relevance, useful content, and conversion. The challenge is separating durable strategy from theater.
My role is to connect the audience problem, legal context, search behavior, information architecture, and commercial objective before execution begins.
What the engagement can include
Strategy built around the actual content problem.
- 01
Search-intent analysis across traditional search, direct answers, and AI-assisted discovery
- 02
AEO and GEO content frameworks grounded in useful legal information rather than machine-first copy
- 03
Entity, source, authorship, and structured-data recommendations where they accurately describe visible content
- 04
Direct-answer and retrieval-readiness reviews for priority service and informational pages
- 05
Measurement frameworks connecting visibility signals to engagement, inquiries, and qualified business outcomes
What the work is designed to improve
Better decisions before more content.
Clearer separation between proven search fundamentals and speculative AI tactics
Content structured around extractable, useful, legally qualified answers
Better alignment between entity signals, page content, internal relationships, and technical implementation
Need this kind of support?